Privacy Policy
Last updated: August 3, 2025
When we say “we,” “our,” or “us” in this Privacy Policy, we’re referring to Brightbox Global LLC, doing business as L-manX a U.S.-based company headquartered in Dover, New Hampshire. L-manX is the brand name under which we operate, communicate, and engage with customers, but all legal obligations and privacy responsibilities are handled by Brightbox Global LLC. Any reference to L-manX throughout this Privacy Policy reflects the actions, commitments, and operations of Brightbox Global LLC as the responsible data controller. This Privacy Policy (“Policy”) outlines how we collect, use, and protect information across our platforms, campaigns, and services. We encourage you to read this Policy carefully to understand how your data is handled. This Policy applies to our websites, email communications, social platforms, and any other digital or physical interaction you have with us.
As used in this Policy, “Personal Information” refers to any data that directly or indirectly identifies you as an individual, either alone or combined with other information.
INFORMATION WE COLLECT
We collect information when you interact with L-manX, including when you visit our website, engage with our campaigns, communicate with us through any channel, attend our events, or purchase our products. This includes:
• Personal Information You Provide
When you choose to interact with us, including through sign-up forms, purchases, account creation, or direct communication, we may collect personal information, such as:
• Full name, email address, phone number
• Shipping and billing address
• Gender, hometown, birthday
• Login credentials (if you create an account)
• Payment details (processed through secure third-party systems like Shopify, Stripe, etc.)
• Preferences related to communication, cookies, and marketing
• Competition entries, ambassador applications, and scholarship-related information
• Website Usage & Analytics
We partner with third-party analytics providers like Google Analytics and Klaviyo to monitor traffic and behavior across our site. These tools help us understand how users engage with our content, improve performance, and personalize experiences.
These tools may collect:
• IP address and general geolocation
• Browser type, device type, and operating system
• Time spent on site, pages visited, click behavior
• Referring URLs and exit pages
• Interactions with marketing emails and text messages
Google Analytics’ terms are available here: https://www.google.com/analytics/terms/us.html
• Automatically Collected Information
When you visit our website, we also collect non-identifying data using cookies, pixel tags, and similar technologies. This includes:
• Device identifiers and browser data
• Session length, scrolling behavior, and clicks
• Aggregate performance metrics
This information does not identify you personally but helps us improve user experience, security, and website functionality.
• Aggregate & De-Identified Information
We may also generate Aggregate Information, data that does not and cannot be used to identify you individually. This may include de-identified customer data, statistical metrics, and general traffic summaries. We may use, share, store, or disclose this type of information without limitation, as it is not considered Personal Information.
HOW DOES L-MANX USE THE INFORMATION IT COLLECTS?
At BRIGHTBOX GLOBAL LLC dba L-manX (“L-manX”), we use the information we collect only for legitimate business purposes directly related to providing a high-quality customer experience, fulfilling your requests, improving our services, and operating our business in compliance with U.S. laws. We do not sell or lease your personal information to third parties. We only share information with authorized service providers as outlined below and only for the purposes necessary to operate our services, support our campaigns, and deliver your products.
Use of Personal, Analytics, and Website Visit Information
We use the personal information, analytics data, and automatically collected site behavior information to:
• Operate and improve our website and digital storefront
• Fulfill and ship orders you place with us
• Manage customer service and technical support
• Personalize your shopping experience and suggest relevant products or campaigns
• Communicate with you about orders, promotions, events, or L-manX brand news
• Administer ambassador programs, scholarship entries, and campaign submissions
• Analyze user trends and site behavior for marketing and website performance
• Monitor our campaigns, emails, and SMS messages through analytics and automation tools like Klaviyo and Google Analytics
• Power personalized ads (if opted in), cart reminders, and email flows
• Enforce our Terms of Service and comply with legal obligations
All usage aligns with applicable privacy laws such as the California Consumer Privacy Act (CCPA), Nevada’s privacy law, and other U.S. state-specific data regulations.
Sharing of Information with Third-Party Service Providers
We share your Personal, Analytics, and Website Visit Information with carefully selected third-party service providers that help us run our business operations. These include:
• E-commerce and Payment Processing: Shopify, Stripe
• Fulfillment and Shipping: ShipBob
• Email and SMS Campaigns: Klaviyo
• Analytics and Optimization: Google Analytics
• Competition Hosting and Form Handling: Typeform, Klaviyo Forms
These service providers only have access to information necessary to perform their specific tasks on our behalf, and they are contractually obligated to safeguard your data and use it only in accordance with our instructions.
If you participate in programs like the L-manX competition or scholarship application, we may share relevant information with our program administrators or judges to evaluate entries. This disclosure is intentional and necessary to fulfill your request.
Legal and Law Enforcement Disclosures
We may disclose your Personal, Analytics, or Website Visit Information to law enforcement agencies, regulatory authorities, or other third parties when required by applicable law or when we believe in good faith that such disclosure is necessary to:
• Comply with legal processes such as subpoenas, warrants, or court orders
• Respond to lawful requests by public authorities
• Investigate or prevent fraud, security threats, or misuse of our platform
• Protect the rights, property, and safety of L-manX, our customers, or the public
Business Transfers and Other Situations
In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy, or other corporate transaction, your personal information may be transferred as part of that process. We will provide notice on our website or via email in the event such a transfer materially changes how your data is handled.
We may also share or disclose personal or aggregate information when permitted or required by law, including to:
• Investigate fraud, violations of our Terms, or suspected wrongdoing
• Enforce or apply our Terms and Conditions
• Protect our company, our employees, or our customers
COOKIES, PIXELS, BEACONS, AND OTHER TRACKING TECHNOLOGIES
Like most modern websites, L-manX uses a variety of tracking technologies to provide a smoother, more personalized shopping and browsing experience. These include cookies, beacons, and pixels.
Cookies
Cookies are small text files that websites place on your browser or device. L-manX uses both session cookies (which expire once you leave our site) and persistent cookies (which remain after your session for faster logins or to retain preferences).
Cookies help us:
• Remember your login or cart contents
• Tailor product recommendations
• Power email and SMS reminders
• Analyze site traffic and visitor behavior
• Deliver personalized offers or retargeting ads through platforms like Meta or Google
You can control cookie preferences or block them entirely through your browser settings. Disabling cookies may affect certain features of our site.
Beacons and Pixels
Web beacons and tracking pixels are transparent images embedded in our emails or web pages to track engagement (e.g., whether you opened an email or visited a product page).
These tools allow us to:
• Monitor campaign performance
• Understand what content is resonating
• Personalize messages based on user behavior
If you are subscribed to SMS messages or email campaigns through Klaviyo or another provider, cookies and beacons may also help deliver customized messages such as restock alerts or cart reminders.
Third-Party Advertising and Data Matching
We may work with partners who match cookie or email activity with public or commercial databases to serve personalized offers via direct mail, email, or ads. These may include platforms such as Meta, Google Ads, or Retention.com. These partners may associate your browsing activity with information such as your email address or home address to provide targeted messaging.
You can opt out of these marketing efforts at any time by:
• Visiting https://app.retention.com/optout
• Emailing privacy@lmanx.com with a subject line: “Opt Out of Behavioral Ads”
• Following the “unsubscribe” link in emails or replying STOP to any SMS message
We honor all Do Not Sell requests where applicable under U.S. privacy laws.
PAYMENT INFORMATION SECURITY
L-manX does not process or store your credit or debit card information directly. All transactions made through our website are handled by third-party payment processors, including:
• Shopify Payments (powered by Stripe)
• Shop Pay, Apple Pay, or Google Pay (if enabled)
• Buy now, pay later services such as Klarna or AfterPay (where available)
These processors receive your information directly through secure, encrypted checkout portals. We never store or have access to your full payment card details.
In order to offer Klarna or AfterPay as payment options, we may pass your name, email, shipping address, and order value to these providers. Their use of your data is governed by their respective privacy policies:
• Klarna: https://www.klarna.com/us/privacy-policy/
• AfterPay: https://www.afterpay.com/privacy-policy
We recommend reviewing those policies to understand how these services manage your personal data and credit checks (if applicable).
DOES L-MANX TRACK MY ACTIVITY ACROSS OTHER WEBSITES?
When you interact with the L-manX website, certain non-personally identifying information is collected automatically. This includes the website you visited prior to arriving on our site (known as the “referring page”), the site you visit immediately after leaving our site (the “exit page”), and general patterns of web activity, including recently visited websites. This data helps us understand how users find us, navigate our pages, and where they may go after their visit.
Please note that L-manX does not currently respond to “Do Not Track” (DNT) signals sent from web browsers. There is currently no consistent industry standard for interpreting or responding to these signals. Therefore, even if your browser sends a DNT signal, our data collection practices, including collection of referring and exit pages—will remain unchanged. We encourage users concerned with online tracking to explore the privacy settings in their browser and adjust accordingly.
HOW CAN I OPT OUT OF L-MANX MARKETING COMMUNICATIONS OR UPDATE MY INFORMATION?
If you’ve provided your email or phone number, either through a purchase, form, competition, or subscription, you may receive emails, SMS text messages, or other promotional communications from L-manX™. These messages may include updates about our products, scholarship programs, campaigns, and new offerings. You can update your preferences or opt out at any time using the options below.
Email Communications
To unsubscribe from marketing emails, click the “Unsubscribe” link located at the bottom of any L-manX™ marketing message. You may also update your communication preferences through the email itself or by contacting us directly.
SMS / Text Message Communications
To stop receiving SMS marketing from L-manX™, reply to any message with one of the following words:
“STOP”, “END”, “CANCEL”, “UNSUBSCRIBE”, or “QUIT”.
After your opt-out request is received, you will receive a final message confirming that your request has been processed. Please note:
If you have opted into more than one SMS campaign (e.g., restock alerts, order updates, ambassador reminders), you will need to opt out of each program individually unless otherwise stated.
Accessing or Updating Your Personal Information
You may request to access, correct, update, or delete your personal information at any time by contacting us at:
privacy@lmanx.com
We may ask you to verify your identity before making any changes to your information to protect your data security.
Please note: While we honor deletion requests, certain data may need to be retained for legal or transactional purposes, such as to complete a past purchase, fulfill tax or accounting obligations, or comply with U.S. record keeping requirements.
CHILDREN’S PRIVACY POLICY
L-manX does not knowingly collect or solicit personal information from children under the age of 16. Our website, campaigns, and promotional materials are intended for users age 16 and older.
If we learn that we have collected information from a child under 16 without verified parental consent, we will delete that information as quickly as possible. If you are a parent or guardian and believe that your child under 16 has provided us with personal information, please contact us immediately at:
privacy@lmanx.com
INFORMATION FOR CALIFORNIA CONSUMERS
If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to:
• Request the categories and specific pieces of personal information we collect about you
• Request deletion of your personal information (with certain exceptions)
• Request correction of inaccurate personal data
• Opt out of the sale or sharing of your personal data (note: L-manX does not sell personal data)
• Limit use of sensitive personal information
• Appoint an authorized agent to submit requests on your behalf
To exercise these rights, please email us at:
privacy@lmanx.com with the subject line “California Privacy Rights Request.”
We may verify your identity before processing certain requests. Requests from authorized agents must include written proof of authorization from the individual on whose behalf the request is made.
INFORMATION FOR NEVADA RESIDENTS
Under Nevada Revised Statutes Chapter 603A, residents of Nevada have the right to opt out of the sale of certain personal information collected through our website.
L-manX does not currently sell personal information to third parties as defined by Nevada law. However, if you are a Nevada resident and would like to submit a request to opt out of any potential future sale of personal information, please send an email to:
privacy@lmanx.com
Use the subject line: “Nevada Opt-Out Request”
Include your full name, the email address you used on our website, and a statement affirming that you are a Nevada resident.
Please allow up to 60 days for us to confirm and process your request, as permitted by Nevada law.
INTERNATIONAL USERS
At this time, L-manX only ships within the United States. Our website, content, and services are intended for U.S. residents only.
We do not offer international shipping, sales, or fulfillment, and we do not knowingly process or collect personal data from individuals residing outside of the United States.
If you are located outside the U.S. and believe we have inadvertently collected your personal data, please contact us at privacy@lmanx.com and we will promptly delete your information in accordance with applicable U.S. privacy laws.
WHAT IF I FOLLOW A LINK TO A THIRD-PARTY WEBSITE?
The L-manX website, social media content, and promotional materials may contain links to third-party websites, services, or platforms. These links are provided for convenience, information, or collaboration purposes only. When you click on a third-party link, you are leaving the L-manX domain, and any personal information you provide through those external sites is subject to the privacy policies and practices of those third parties.
We do not own, operate, or control the privacy, security, or data collection practices of those third parties, including advertisers, social platforms, e-commerce partners, affiliate programs, fitness publications, or brand collaborations, and we do not accept any responsibility or liability for their content, policies, or conduct. We strongly encourage you to review the privacy policies and terms of use of every website you visit, especially if you are asked to provide personal or payment information.
L-manX is not responsible for the protection of any data you voluntarily submit to a third-party site, even if that site was accessed through a link on our platform.
HOW DOES BRIGHTBOX GLOBAL LLC DBA L-MANX PROTECT MY INFORMATION?
At L-manX, we take the protection of your personal information seriously. We implement and maintain a combination of administrative, physical, and technical safeguards to help protect your data from unauthorized access, misuse, loss, or disclosure.
Some of the measures we may use include, but are not limited to:
• Secure socket layer (SSL) encryption across all pages on our website
• Firewalls and server-side protections hosted through Shopify’s secure infrastructure
• Access controls and limited internal data access
• PCI-compliant payment processors for handling financial transactions
• Data minimization and retention practices that limit unnecessary storage of your personal information
Despite our best efforts, no system is ever completely secure. We cannot guarantee that unauthorized parties (such as hackers or cybercriminals) will never be able to circumvent our security measures or misuse your personal data. By using our website and services, you acknowledge and accept this risk.
If you suspect unauthorized access to your account or data, please notify us immediately at privacy@lmanx.com so we can take appropriate steps to investigate and resolve the issue.
WILL BRIGHTBOX GLOBAL LLC DBA L-MANX UPDATE THIS PRIVACY POLICY?
Yes. We may update or revise this Privacy Policy at any time, for any reason, to reflect changes in our practices, services, legal obligations, or business operations.
Whenever we make material changes to this policy, we will update the “Last Updated” date at the top of the page. In some cases, we may also notify users via email or through notices on our website.
You are responsible for reviewing this policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of our website and services following the publication of changes to this Privacy Policy will signify your acceptance of those changes.
HOW TO CONTACT BRIGHTBOX GLOBAL LLC DBA L-MANX
If you have questions, concerns, or requests related to this Privacy Policy or your personal information, we welcome you to reach out.
Please contact us at:
BRIGHTBOX GLOBAL LLC DBA L-MANX
Attn: Privacy & Security
Dover, New Hampshire
Email: privacy@lmanx.com
We are committed to responding to privacy-related requests in a timely and transparent manner, and we take all user concerns seriously.